2 min read
Easier Access to Information Unlocks New Customer Satisfaction Opportunities
This article is the third in our series on insights from spogen.ai’s survey of professional machinery users. In the...
Our Story
Modern equipment is more powerful and more complex than ever, but too often, the very tools meant to drive productivity become barriers. We exist to change that. We believe machinery should empower–not overwhelm–every user.
Our mission is straightforward: leverage AI to make machines easier to use, support, and sell. By turning static documentation and telemetry data into intelligent, real-time assistants, we enable the entire machinery ecosystem to increase uptime, enhance user satisfaction, and boost brand loyalty by getting the most from their machine investments.
We build technology that works with people, not in place of them. Our purpose-built, AI-driven assistants provide support in the moment–both where the machines are used and in offices where support, training, and after-sales happen.
Our Philosophy
People first. AI streamlines operations and supports operators, technicians, and dealers. It won’t replace them.
Trusted guidance. When machine safety is critical and investments are high, every answer needs to be based on verified information and reliable data.
Scalable value. From a single operator to global networks, our tools adapt to any machinery-related need, in virtually any language.
Future-ready. Built for today’s machines and prepared for tomorrow’s innovations, with seamless integration, telemetry insights, and evolving workflows.
Joonas Koivuniemi
Co-Founder & CEO
Combining a career in leading digital business development with hands-on experience as a mechanic, Joonas bridges the gap between machines and AI. He leads spogen.ai with a focus on product vision, business leadership, and practical solutions that help manufacturers bring next-generation assistants to market.
Natalia Leinonen
Co-Founder & CTO
A technology leader with deep expertise in AI, robotics, computer vision, and autonomous systems, Natalia turns complex concepts into real-world applications. She drives spogen.ai’s product innovation, ensuring technology remains intuitive, reliable, and future-ready for demanding industrial environments.
Juha Lemmetti
Co-Founder & COO
With experience as a researcher, software engineer, systems integrator, and technology entrepreneur, Juha ensures spogen.ai’s solutions align seamlessly with customer needs, scaling technology into strategic value across the machinery industry.
Henri Auvinen
Co-Founder & Lead SW Engineer
Henri brings a decade of experience in robotics, medical technology, and product development. He leads software engineering at spogen.ai with a systems-driven mindset, building robust tools that solve real-world challenges without unnecessary complexity.
Jussi Kalliomäki
Software Engineer
A versatile engineer with experience in data, R&D, and software development across industries, Jussi applies his technical expertise to strengthen our platform. He focuses on delivering reliable, high-performance solutions.
Ukko Järvinen
Head of Marketing
With a background in scaling B2B technology companies and international marketing, Ukko bridges advanced technology with market needs, shaping the brand and go-to-market strategy to connect OEMs, dealers, and end-users with the value of AI-powered assistance.
What Drives Us Forward
Operators, maintenance crews, and dealers face constant pressure: keep operations running, minimize downtime, and deliver great service without compromise. At spogen.ai, we focus on solving these challenges with purpose-built software.
We work closely with OEMs, dealer networks, and fleet owners to shape the future of human–machine interaction, where every user can rely on instant, accurate, and intuitive support in any language both on-site and in the office.
See How spogen.ai Brings Machine Knowledge to Life
Discover how our AI-driven assistants turn complex documentation into instant, actionable guidance. Explore our offering to see how we make machines easier to use, support, and sell.
Explore our Offering
Explore the Intelligence Behind Our Assistants
Curious how spogen.ai enables fast, reliable, and context-aware support across complex machinery? Discover the AI, semantic search, and data-driven processes powering Tech Assistant and Smart Assistant.
Read about our Technology
