spogen.ai Media Kit

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Joonas Koivuniemi is the CEO and Co-founder of spogen.ai. He started his career as a trained car mechanic and has worked with heavy machinery hands-on — experience that now fuels his mission to make machines easier to use with AI. Over the years, Joonas has worked in digital business development across telecom, energy, and industry, leading teams and building solutions that bridge tech and the real world. At spogen.ai, he combines deep domain understanding with product and business leadership to help machine manufacturers bring next-generation AI assistants to market — faster and smarter. 

Full bio

Joonas Koivuniemi is the CEO and Co-founder of spogen.ai, an industrial AI company on a mission to revolutionize how people interact with complex machinery. His journey into technology and leadership didn’t start in a lab — it started in a garage. Originally trained as a car mechanic, Joonas spent his early career working on heavy equipment, gaining a deep, hands-on understanding of machines, systems, and the people who operate them. 

This practical foundation has become a huge asset in building spogen.ai: a company focused on making everyday work with machines more intuitive, productive, and safe through AI assistants that actually understand the domain. Joonas brings over a decade of experience in digital business development, having worked across telecom, energy, and manufacturing sectors. He has led large-scale transformation initiatives and product innovation efforts with a focus on Industrial IoT, software ecosystems, and service design. 

At spogen.ai, Joonas combines field insight, technical understanding, and product vision to lead a growing team of engineers, AI specialists, and industry experts. The company has already partnered with major machine manufacturers across agriculture, construction, and manufacturing — helping users get immediate answers, instructions, and support from complex technical documentation, all through natural interaction. 

Joonas is passionate about building tools that fit seamlessly into the real world — not just flashy tech, but reliable, scalable solutions that solve real pain points. His leadership style is grounded, collaborative, and driven by a belief that the best ideas come from listening closely to users and moving fast with purpose. 

As spogen.ai is determined to scale its technology globally, Joonas remains focused on what matters most: making machines more human-friendly — and empowering the people who work with them every day.